ABOUT

I design commerce platforms that stay simple as they grow.

My work lives in the seams — between systems, teams, and the constraints a business cannot change.

I care about designs a team can reason about under pressure: clear over clever, and honest about their trade-offs. When a design is hard to explain, that is usually a sign the boundaries are in the wrong place.

I work on large, multi-brand commerce estates — around a hundred storefronts across many brands and markets. My depth is Salesforce Commerce Cloud; the way I work carries across commerce platforms.

Most of what I think is in the studies.